Digital media kits

Digital media kits house all media collateral we create for our campaigns into a format that can easily be distributed to the media:
Digital media kits comprise of:
- National media alerts
- National media invites
- Consumer media releases
- Backgrounders
- KOL profiles
- PAG profiles
- Patient case study profiles
- Video news release (VNR)
- Pieces to camera (PTC)
- Audio news release (ANR)
- Imagery
- Additional vision
Digital media kits are curated online packages of campaign materials designed to make it as easy as possible for journalists, producers & content creators to access, understand & use key campaign information. They centralise all relevant assets in a single, easily shareable location, often via a dedicated landing page.
They’re formatted for ease of navigation, with clearly labelled folders or sections that make it simple for media to locate what they need quickly
Digital kits allow PR teams to present a professional, organised snapshot of the campaign that builds credibility & encourages media engagement
They streamline the media coverage process by reducing the need for back-and-forth communication, as reporters can access everything they need instantly
Kits are especially useful when pitching to multiple outlets or when talent isn’t available for live interviews, as they offer ready-to-use materials that support storytelling
They support consistency in messaging by ensuring all journalists work from the same set of facts, quotes & visuals
Digital formats also allow for real-time updates or additions, such as including new stats, talent photos or quotes as a campaign progresses
They increase campaign reach & shareability across media platforms, and can also be repurposed for internal comms, stakeholder briefings & social content