Pieces to camera

Pieces to camera (PTCs) are direct-to-camera video segments featuring a spokesperson, expert, patient or advocate delivering key campaign messages in their own words. They are filmed with the subject addressing the viewer, often used in broadcast or digital media.
PTCs help personalise stories by putting a face to the message, creating a stronger emotional connection with the audience
They provide media with quotable, high-quality footage that can be used in news segments, online videos or social posts
PTCs are a controlled way to deliver consistent messaging while showcasing authenticity & lived experience
They’re especially useful when talent can’t attend a media event or live interview, allowing for flexible use in media coverage
PR teams use PTCs to support campaign messaging across multiple platforms, including press kits, websites & social media
PTCs make complex or sensitive topics more relatable & accessible by allowing the talent to speak directly to the public