Patient case studies

Patient case studies - the heart of every story

Patient case study profiles are personal, narrative-based documents that share the lived experience of an individual affected by a health condition. Used in PR campaigns, they highlight a real person’s journey, from symptom onset & diagnosis to treatment, recovery & advocacy, to humanise complex health issues & connect with media audiences on an emotional level.
These profiles help shift public perception, influence policy, support fundraising or research efforts & give a voice to those often underrepresented in healthcare discussions.

Patient case studies structure

After conducting your patient interview, you will have to write your patient case study.
Formatting:
- Part 1 (title):
  - Embargo date: 10 pt, bold & underlined
  - Space between the title & embargo & body copy: 20 pt
  - Name & degrees/education abbreviations - 20 pt, bold
  - Title - 14 pt, bold
  - Location - 14 pt, bold & italics
- Part 2 (introduction):
  - Body copy - 10 pt, bold
- Part 3 (quotes):
  - Body copy - 10 pt, unbolded
  - Note: never finish a quote with " unless it is the last quote in that section
Structure:
- Part 1 (title):
  - Description of patient's life & experience of health condition
- Part 2 (introduction):
  - Produce a time sequence of their experience with the condition & how it has affected their quality of life
  - Include definition of health condition
  - Insert call to action towards end of section
- Part 3 (quotes):
  - Use patient quotes from interview conducted with patient to create quotes of patient case study