Medicines Australia (MA) Code of Conduct

The Medicines Australia Code of Conduct sets ethical & legal precedent for promoting prescription medicines

• Medicines Australia's Code of Conduct sets an accountable standard for ensuring the Australian Pharmaceutical industry acts with integrity & honesty to improve patient care. It is underpinned by the legislation requirements of the Therapeutic Goods Regulations & the Therapeutic Goods Act.

• The Code demonstrates successful industry self-regulation; laying down a principles-based framework to govern how Australian pharmaceutical companies communicate about their prescription medicines & engage with stakeholders.​

• This includes standards for the ethical marketing & promotion of prescription pharmaceutical products to Australian HCPs, & the behaviour of medical representatives.

• It also guides companies on how to appropriately communicate relevant information to those relying on our medicines, including patients, families, their carers & families, HCPs & the broader community.

• Whilst the Code is owned by Medicines Australia members, it does not only apply to members. When prescription medicines are registered in Australia, the TGA places a condition of registration that any promotional activities comply with the Medicines Australia Code of Conduct.

• The Australian pharmaceutical industry are trusted partners in the medicines ecosystem, & it is through the Medicines Australia Code that we ensure our conduct is of the highest ethical standard, & that the environment in which we provide access to our medicines is sustainable & fair.

• Should you have any queries that a VIVA! staff member cannot answer, reach out to the Medicines Australia Ethics & Compliance team via: codehelpdesk@medicinesaustralia.com.au