Therapeutic Goods Advertising (TGA) Code

The Code is the cornerstone of the therapeutic goods advertising regulatory framework. It sets out minimum requirements for advertising therapeutic goods for the public. 

Advertising of therapeutic goods requires a higher ethical standard than may apply for advertising of ordinary consumer goods because consumers rely on therapeutic goods for their health. 

It can be difficult for a consumer to determine the appropriateness of a therapeutic good for their particular circumstances, so it is important that promotional material is truthful, balanced & not misleading. 

The Code exists to ensure that the advertising of therapeutic goods to the public is conducted in a manner that: 

• Promotes the safe & effective use of goods by minimising misuse, overuse or underuse

• Is ethical, does not mislead or deceive the consumer unrealistic expectations about product performance

• Supports informed health care choices

• Is not inconsistent with relevant current public health campaigns

Unless otherwise stated, the code requirements apply to all elements of advertising (including both therapeutic claims & non-therapeutic claims) & all types of advertising of therapeutic goods to the public.​

Advertisements in their entirety must comply with the requirements of the Code. Therefore, all claims, whether they are therapeutic claims or not must be compliant.