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Unit 4: Campaign collateral

PR campaign collateral brings our stories to life through tailored assets that drive & support key messages
& media engagement

Campaign collateral modules

Module 1

Media alerts + releases

Media alerts & releases are tools to share news with journalists. Alerts give quick event details while releases provide the full story with quotes & context.

Module 2

Backgrounders

Backgrounders are concise reference documents that give journalists essential context on topics like complex health conditions or research.

Module 3

KOL/PAG profiles

KOL & PAG profiles journalists with trusted voices & expert insights, adding credibility, & depth to media stories & influencing healthcare discussions

Module 4

Patient case studies

Patient profiles provide journalists with health journeys & key insights, offering detailed background, challenges faced, & the quality of life impacts of health conditions

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