Media alerts + releases
Media alerts
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A media alert is a short concise notice sent to journalists to issue a 'teaser' of the stories we send out to journalists
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It includes a list of all the talent available for interview, providing information to prompt media interest & inform journalists who is available for media interviews
Teaser of story
Talent available for interview
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Journalists use media alerts to quickly assess whether an event, announcement, or story is relevant to their audience. If the alert piques their interest, they may attend the event, request additional information, or cover the story. Media alerts help journalists decide which events to prioritise for coverage based on the key details provided.
Media releases
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A media release (or press release) is a detailed document sent to journalists to announce news, events, product launches, research findings, or other relevant information.
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It provides key facts, background information, quotes from relevant spokespeople, and context to help journalists write an accurate and comprehensive story.
