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Unit 5: Vision + audio

Vision & audio amplify storytelling, boost engagement & make PR campaigns more accessible, relatable & powerful across every platform

Vision + audio modules

Module 1

Video news release

A video news release (VNR) is a ready-to-air video package with interviews & footage that media can use to cover a story quickly & accurately

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Module 2

Pieces to camera

Pieces to camera (PTCs) are direct-to-camera video segments where a spokesperson, expert or patient speaks on key messages & provide clear, quotable content for media.

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Module 3

Audio news release

An audio news release (ANR) is an audio package, typically including interviews, soundbites & narration, that radio stations or podcasts can use to cover a story.

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