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Key opinion leader & advocacy group profiles

KOL profiles

  • KOL profiles (also known as 'expert profiles') are structured documents used in healthcare & science communications to introduce expert spokespeople to journalists, stakeholders & campaign teams. These individuals are usually clinicians, researchers, academics or specialists who hold significant authority, experience & influence in their field.

  • KOL profiles present a snapshot of who the expert is, what they do & why their voice matters. They’re used in media kits, stakeholder briefings, pitch decks & campaign collateral to ensure media have access to the right information quickly.

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PAG profiles

  • Patient Advocacy Group (PAG) profiles are informative documents used to introduce key advocacy organisations to media, stakeholders & campaign partners. They highlight the group’s mission, leadership, community reach & relevance to the health issue.

  • PAGs represent lived experience & advocate for better treatment, access, policy reform & public awareness. Their voice adds authenticity & community perspective.

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KOL & PAG profiles structure

  • Formatting:​

    • Title

      • Embargo date: 10 pt, bold & underlined

      • Space between the title & embargo date & body copy: 20 pt

      • Name & degrees/education abbreviations - 20 pt, bold

      • Title - 14 pt, bold

      • Location - 14 pt, bold & italics

      • Body copy - 10 pt, unbolded

    • Structure:​​​

      • Current role​

      • Appointments (industry & misc.) 

      • Previous roles 

      • University education - years, cities & universities

      • Accomplishments

      • Published works 

      • Quotes

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