Video news release

Video news release (VNR)

Video News Releases (VNRs) are professionally produced video segments created by PR teams to provide media outlets with ready-to-air content. They typically include interviews, overlay footage, relevant graphics, and scripted narration. VNRs are designed to be easily integrated into broadcast or online news programs.
VNRs offer media outlets a pre-packaged segment that can be aired with little to no editing, helping journalists cover stories quickly.
They allow PR teams to ensure key messages are clearly and accurately conveyed, maintaining control over the story.
VNRs increase the likelihood of media pick-up by providing ready-to-use content for broadcast, particularly useful in fast-paced media environments.
They help extend the reach of a campaign, boosting visibility by enabling coverage on multiple platforms, including TV, radio, and digital media.
VNRs can be repurposed across various platforms, reaching a broader audience through social media, YouTube, and news websites.
The high production quality of VNRs adds professionalism to the campaign and increases the credibility of the message.
VNRs make it easier for media outlets to share stories and expand the impact of PR campaigns.

Structure of VNRs